Who Approved the Sony PS Vita Four Breasted Woman Ad?

Ah the PS Vita, the little handheld console that could. The little handheld console that failed to live up to the meaning of its name.

Plagued with low sales from its launch, Sony became desperate for the Vita to gain some traction, so as to better compete with its rival, the Nintendo 3DS.

It appears nothing was off limits. In 2012, Sony released an advert for the PS Vita depicting a four breasted woman, with the tagline, “Touch both sides for added enjoyment.” It must be noted that the image doesn’t even include the woman’s head; I guess that part isn’t so important, right Sony?

It was quite sexist to say the least.